boutonniere tuesday: Nikon Coolpix AW110 and S31 deliver ruggedized shooting at vastly different price points

Looking to snap some frames from the mountains to the prairies to the oceans white with foam? Nikon's got you covered, with a pair of ruggedized point-and-shoots. The high-end model here, dubbed the Coolpix AW110, will set you back a whopping 350 bucks, while the S31 will run you about $120. Clearly, you'll be making some compromises if opting for the (significantly) lower-priced model. The AW110 sports waterproofing to depths of 60 feet, compared to 16.5 feet for the less-ambitious S31 -- the former will work just fine at many scuba depths, while the other model should have you covered for casual snorkeling expeditions.

That $350 price tag will also net you built-in WiFi and GPS, a 3-inch OLED display, 1/2.3-inch 16-megapixel BSI CMOS sensor and a 5x (28-140mm), f/3.9-4.8 optical zoom lens. The $120 S31, however, includes the same sensor as its predecessor, the S30, with a 1/2.9-inch 10-megapixel CCD. It also includes a 2.7-inch LCD and it can sustain drops from up to 3.6 feet (compared to 6.6 feet for the AW110). It does include a rechargeable battery, however, while the previous-generation model required AAs. Both cameras will hit stores at the end of February, with the AW110 available in black, blue, camouflage and orange, and the S31 shipping in blue, brown, pink, white and pink. Catch a few more details in the press release after the break.

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THE NEW FAMILY-FRIENDLY NIKON COOLPIX S31 AND THE ACTION-ORIENTED COOLPIX AW110 ARE READY TO TAKE ON LIFE'S ADVENTURES

MELVILLE, N.Y. (January 28, 2013) - Today, Nikon Inc. introduced both the COOLPIX AW110 and COOLPIX S31, two innovative yet durable compact cameras for those who want to preserve every fun and action-packed moment as well as share them with friends and family. Waterproof, shockproof and freezeproof1, the rugged AW110 is built to handle the elements, whether hiking up a mountain, hitting the slopes or riding the surf. Nikon's newest tough camera also offers built-in Wi-Fi(R) connectivity2 for sharing, Full HD 1080p video capabilities and a slew of advanced features that adventurers covet, including GPS and underwater shooting modes. The COOLPIX S31 provides the reliability that allows every member of the family to preserve their own special memories. Complete with fun shooting modes and a simple yet intuitive user interface, the resilient S31 is a family camera that can be confidently carried to the pool or around the jungle gym.

"The COOLPIX AW110 and COOLPIX S31 are exciting new additions to the COOLPIX camera lineup; both are uniquely designed to complement the needs of different consumers. The COOLPIX AW110 is designed to cater to outdoor enthusiasts who need a camera that can keep up with their active lifestyle, while the COOLPIX S31's easy-to-use interface is great for family members young and old who seek to capture lasting memories," said Bo Kajiwara, Vice President of Marketing, Planning and Customer Experience, Nikon Inc. "Whether conquering your desire for exploration while snorkeling or simply capturing a family day at the park, Nikon's newest cameras offer the performance, features and image quality users have come to expect from the COOLPIX line."

The Nikon COOLPIX AW110: Durable Performance for the Outdoor Adventurer
The COOLPIX AW110 is the ultimate point-and-shoot camera for the outdoor enthusiast that demands exceptional image quality and sharp, clear HD video from a compact body. Ready for the toughest conditions, this rugged camera sports a fun and innovative feature set designed to capture, preserve and share every moment of a user's active lifestyle. Waterproof (up to 59 feet), shockproof (up to 6.7 feet) and freezeproof (down to 14° F), the AW110 is a versatile and feature-rich companion, above and below sea level. GPS technology is also enabled, allowing a traveler to track his or her adventure from beginning to end, down to the exact longitude and latitude where an image or video is captured. The COOLPIX AW110 also features built-in Wi-Fi(R) connectivity2, allowing the image data transfer of any outdoor adventure to compatible smart devices for upload to social networking services or sharing with friends and family through the Wireless Mobile Adapter Utility2 application. Wireless remote camera control is also possible using a compatible smartphone or tablet when using the application.

Beneath its rugged exterior, the AW110 features a 16-megapixel backside illuminated (BSI) CMOS sensor that helps create sharp, beautiful images and HD video even in challenging lighting conditions. The camera also has a NIKKOR 5x optical zoom lens with lens-shift Vibration Reduction (VR) that allows the photographer to get close up to a subject from a distance, as well as the ability to record Full HD (1080p) movies with stereo sound. The COOLPIX AW110 features a 3-inch, OLED display for easy menu access and precise image preview, alongside an intuitive graphic user interface (GUI) that makes it easy to navigate several fun and intelligent shooting modes, including Easy Auto Mode and the Smart Portrait System, while Special Effects can be easily applied to still images and HD video.

The Nikon COOLPIX S31: Every Family Member Can Capture Beautiful Images, Worry Free
Ready for every precious family moment, the 10.1-megapixel COOLPIX S31 allows every family member young and old to capture beautiful photos with ease, whether on vacation or at the pool. Housed in a compact, durable body that is waterproof (up to 16.5 feet), shockproof (up to 3.6 feet) and dustproof1, this point-and-shoot takes the worry out of photography regardless of the setting or situation. Clear and precise images or HD video are made possible with the help of a 3x optical zoom (29-87mm equivalent) NIKKOR lens, and a dedicated video record button creates an effortless transition from stills to video.

A 2.7-inch LCD display supports an enhanced easy and intuitive graphic user interface (GUI) that allows for simple navigation and several shooting and playback modes designed to make photography simple and fun when using the S31. The camera allows the user to instantly show off his or her favorite family moments using unique playback options including in-camera slide shows and photo albums. Image editing and playback filter effects can also be applied to both stills and video, offering the opportunity to add a personal touch to every family memory. The COOLPIX S31 features functions that make shooting simpler than ever before.

Pricing and Availability:
The COOLPIX AW110 will be available in Orange, Black, Camouflage and Blue in February 2013 for a suggested retail price of $349.95*. The COOLPIX S31 will be available in White, Blue, Pink, Brown and Yellow, also in February 2013, for a suggested retail price of $119.95*.

Filed under: Cameras, Nikon